A degree in Business Administration, postgraduated in Marketing at Superior School of Marketing and Advertising, an specialist in Marketing at the University of Toronto and in Business Management at the Economics Institute of the University of Campinas - Unicamp. Master in Business Administration. He has worked as Supervisor, Leader and Sales Manager of Marketing and Product at the companies: SID S / A, Revlon Cosmetics and Shell Brazil.

He was director of EMBRADEM - Brazilian Company of Market Development. Founding member of CPDEC - Center for Research, Development and Continuing Education. Professor extension and specialization courses at UNICAMP.

He’s given courses for professionals of various companies in Brazil and foreign companies such as: 3M, Banco Itau, BIC course, CPFL, Elektro, Engemix, Mann filters, Henkel, International Paper Brazil, ITW, Klueber, Kodak, Louis Vuitton, Meritor, Natura Cosmetics, Petrobras, Robert Bosch, Roche, Saint Gobain, Tetra Pak Packaging, Paints Coral, Tiger Tubes, UPS Logistics, Valley, Valeo, Villares Metals, VIVO, Votocel Votorantim, Wabco.

Contributor to specialized newspapers and magazines. Guest speaker at various conferences and seminars.